I'll take it from the top. Let's start with trailers, since I work on them for a living anyways so I'm always excited to see what's up and coming.
TRAILERS:
Lights dim and the first graphic appears. "From M. Night Shyamalanadingdong" WTF?! my mind goes straight to CRAP! However, "The Last Airbender" could have some potential. It's a Nickelodeon film with M. Night behind the wheel? Could be interesting...or a disaster. He better not screw this up, I'm surprised that Hollywood hasn't blacklisted him yet for making total shit. He lost me after "The Village."